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4️⃣

Threat of Substitutes – HIGH

Alternatives & Challenges

🏥 Hospitals/OB-GYNs Limited personalization & wait times
📱 YouTube/Social Media Unreliable information sources
📦 Amazon/Flipkart No guidance or support system
🤝 Govt/NGO programs Limited reach & accessibility

MomEase Strategy

💫 Hybrid Model Digital + Expert Support Network
🧠 AI-Driven Exclusivity Personalized Care Journey
🎯 Teen-Centric Bundling Age-Specific Solutions
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